Nissan Direct Mail

HERE is the leading provider in map data for in-vehicle navigation. Chances are if you have a navigation system in your vehicle, you are using HERE data. Chances are if you have a Nissan—specifically a Nissan Rogue—you may have received this letter in the mail prompting you to update your navigation system. Updating your navigation map keeps ever-changing roads and points of interest fresh in your system. For this project Design Factor wrote the copy and designed the creative to adhere to Nissan’s strict usage standards.